Market Demand Creation
Role purpose:
- The Market Demand Creation is responsible for building lasting relationships of trust and partnership with the agricultural stakeholders. She/He is also responsible for implementing the company's marketing strategy in agricultural areas.
- Propose and coordinate promotional and customer communication actions in liaison with the Key account manager distributor and the campaign activation manager in order to develop sales in its area of action
Task and Responsibilities:
- Identify sales potential at farmers & key stakeholders level
- Sell out monitoring (Pull activities) at farmer's level
- Enrich customer experience through data collection (sales force)
- Accountable for demand generation in close collaboration with CFS members
- Contribute to the development of the action plan, promotions and customer communication in compliance with Bayer CropScience compliance rules
- Fill in all the information relating to current and prospective distributor partners and resellers in the SFDC tool in order to have a better knowledge of the Sellout of Bayer solutions
- Contribute to the development of the action plan, promotions and customer communication in compliance with Bayer CropScience compliance rules
Key working relation:
- In the field: Growers, associations, cooperatives, institutes in its area of action
- Internally, with the sales department, BP Finance, Supply Chain Department, KAM’s , CAM’s , Sales operations , Customer experience , strategy and portfolio manager and regulatory
Experience, Skills, and Qualifications:
- Engineer with 2 years of experience in phytosanitary products in agriculture
- Good knowledge of the product portfolio
- Good knowledge of the client portfolio
- Mastery of the tools implemented by Bayer: SFDC
- Mastery of local business mentalities / BCS procedure
- Experienced in using Salesforce software for reporting
- Ability to coordinate, good team spirit and group work
- Good communication and negotiation skills
If you are interested in this position and your profile matches the requirements, please apply via this LinkedIn link.
